On this episode, I speak to one of the most influential innovators in modern-day beauty, Rea Ann Silva. We hear about Rea Ann's story, including having the Beautyblender in the Smithsonian, her background in makeup and her expertise working with skin of color, and what it looks like going through the motions of building one of the most successful beauty brands out there! We also get an exclusive of a new Beautyblender product launching!
Rea Ann Silva’s experience spans a 20-year journey as one of the most sought-after Hollywood makeup artists in the industry. As the creative force behind Beautyblender, she single-handedly changed the beauty game.
The Beautyblender concept came to Rea Ann while she was the Department Head of one of the first TV shows shot in hi- definition. Rea Ann handled the constant touch-ups with her hand-cut, edgeless sponges to mimic the seamless look of airbrushing. Soon, every celebrity that sat in Rea Ann’s chair wanted their own hand-cut sponge; thus creating the original edgeless sponge. Beautyblender quickly became the secret on set that had every pro talking.
Today, the category-creator holds countless beauty awards and is beloved by both makeup aficionados and newbies as the go-to tool for achieving a perfectly blended complexion. As Beautyblender expands, we continue to innovate easy-to- use products that require minimal efforts yet offer maximum results.
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